My latest article, just published on Impakter Magazine:
Bezos and Amazon: Going Really Green or Pretending?
Claude Forthomme - Senior Editor
Stuck at home because of Covid-induced lockdowns, we all love to shop on Amazon. We love to order online and get our favorite products without having to brave Covid-infested shops. We might also hear negative stories about Amazon mistreating its employees, but we tend to dismiss them. Instead, we listen to Bezos announcing a slew of green policies. And the latest news that Amazon is the biggest corporate buyer of clean energy tends to confirm that good impression. So we ignore the complaints from Amazon workers and feel good about buying from Amazon. But are we right? Is Amazon really as green as it claims to be?
The Impakter Index has just given Amazon a C rating. That means Amazon is “mediocre” on the front of sustainability. Why? How did that happen?
It’s a complicated story and it’s worth telling. Because the “green” claims are strong and yet the gap with reality is a chasm.
First the facts. As a result of the pandemic, Amazon, like all online marketplaces and cloud businesses, has grown exponentially in 2020. For now, Amazon enjoys an extraordinary moment of unalloyed success with the public. As Wired recently noted in an article exploring Amazon, both consumers and employees think of Amazon highly: Forbes rated Amazon the second-best employer in the world and YouGov placed Amazon fifth among the top ten brands according to consumers:
Read the rest on Impakter, click here.
And do let me know what you think!
Comments