Showing posts from July, 2012

Retired People of the World, Unite!

Campus Theater (Photo credit: Gerry Dincher)Are marketing gurus waking up to new markets out there? Have they (finally) realized that the Baby Boomers are about to retire - nay, that they're retiring? It's going to be a tsunami of consumers over 60. And that will change the marketing game forever. 
So far, products were sold with pretty pictures of youth. Now we'll get your grandmother selling you a red hot Ferrari, I can just picture her wiggling out of the racing car (or running away?). Ah, no matter, the name of the game is Baby Boomer Buying!
At least that's what AARP and their magazine think - and what they think does matter, after all the magazine sells to over 22 million readers! That makes it the biggest magazine in America (and perhaps the world). As Andrew Newman of the New York Times recently pointed out  (see article below), they've launched a new campaign aimed at advertisers that features people in their 50s and early 60s, arguing that "brands sho…

Why the US Economy Recovered Faster than Europe from the 2008 Crisis

The Federal Reserve: The Biggest Scam In History (Photo credit: CityGypsy11)The reason is simple and everyone knows it (including economists): quantitative easing. That's what the Federal Reserve has been doing - and done twice since 2008, spending hundreds of billions of $$$ to buy bonds (Treasury bills) thus automatically pumping money in the economy and helping to jumpstart it. And that's what the European Central Bank (ECB) has NOT done - or done very little of it: just €212 billion (some $ 260 billion). 
Peanuts compared to the Fed!
So it should come as no surprise that the crisis in Europe has lingered on, indeed has grown explosively while things in America are looking (a little) better - and it might go on this way provided the whole world (and international trade) is not taken down by a European implosion...Not to mention the other four reasons threatening the world economy according to Mr. Doom (see the first article below about Nouriel Roubini's predictions - all …

The End of Commuter Trains? How the One Percent Uses Technology to its Advantage

High speed trains have displaced commuter trains - at least here in Italy on the much travelled Rome-Milano route, and I suspect in all other countries where super fast trainst have been introduced using the existing railways. Now if you build special railroads for your fast trains, there's no problem, it's an additional service for those who can afford it and are looking to save on their travel time - namely big time politicians and managers, in short the one percent.
But, and this is a big BUT, if you force your high speed trains on existing railways, you necessarily cut into the scheduling of  slower local trains, in particular commuter trains. And that affects the rest of us, the 99 percent. I was sharply reminded of this yesterday when I decided to spend the day in Rome with my 98 year-old mother: I took the train from the Chiusi-Chianciano station which is not far from our summer place in the Umbrian countryside, figuring that it would be less tiring than driving into tow…

Caravaggio: 100 Drawings Just Discovered...Really?

Medusa, after 1590, by Caravaggio; Uffizi Gallery, Florence, Italy (Photo credit: Wikipedia) Caravaggio is one of my favorite painters. Imagine my joy when two Italian art experts unveiled last week their discovery of 100 drawings dating to Caravaggio's youth before he came to Rome and became famous. In fact, Caravaggio's formative years are a complete mystery, no one has ever seen any drawings or early work of the master. Which is why the discovery of 100 early drawings by Caravaggio is a major finding.

Or would be a major finding if true.

NOTE: Since I first wrote this post, the controversy has heated up: the Sole 24 Ore, the country's most respected paper, called the finding a hoax in its Sunday cultural page while Claudio Strinati, a major art critic and ex-director of the Polo Museale of Rome has come out with a statement in support of the two experts. Of course, the perfectly rounded figure: 100 new drawings will inevitably draw skepticism...

It's a pity the two expe…

The Real Solution to the Euro Crisis? Devaluation!

English: €2 commemorative coin Euro Zone 2007 50th Anniversary of the Signature of the Treaty of Rome Français : Pièce commémorative de 2 euros de la Zone Euro en 2007 pour le 50e anniversaire de la signature du Traité de Rome (Photo credit: Wikipedia)The Euro Crisis started two years ago and thanks to Ms. Merkel's single-minded obsessive focus on austerity and debt reduction, we haven't moved one step closer to resolution of the crisis. The immediate result of this pig-headed approach is that default becomes the only alternative to devalution. Available fixes for the Euro mess are by-passed and the easiest one (devaluation) is simply ignored.
Because our narrow-minded, chauvinistic politicians can't think in Europe-wide terms. You have to consider the Euro-zone as a whole. If five out of the 17 member countries are in deep trouble (Greece, Ireland, Portugal, Spain and lately Italy) and a major 6th one is about to sink in recession (France) not to mention other smaller…