Is Twitter Useless For Marketing?
|Nail clipper in the sky (Photo credit: adrian8_8)|
|Twitter In Real Life Cartoon by HubSpot (Photo credit: HubSpot)|
Perhaps not all 2000 followers were reached, but surely a few would buy! In the advertising industry, a CTR or "click through rate" of 0,2% is considered good. It used to be much higher in the 1990s: around 3%. By 2011 it's reportedly come down to between 0,1% and 0,3%. So I should have expected to sell at least 4 copies, right? How many did I sell as a result of the campaign? One. And I'm not sure that sale had anything to do with Twitter, because it was a Goodreads author's purchase, and he emailed me saying he regretted he'd opened his email too late and hadn't caught the offer in time before the price raise (yes, I had sent a message around to my friends on Goodreads as well).
|Twitter Addiction (Photo credit: dewaldp)|
Could it be that the CTR is even lower than 0,1%? Are we suffering from marketing fatigue? Personally, I think we are. Have you EVER bought a book on the basis of a tweet on Twitter? I know I haven't. I don't even download free books on my Kindle anymore, I have way too many, more than I can ever hope to read over the next five years! No, I should correct that: I still download a very few books, mostly from authors that I'd like to explore. But quite frankly, the ability Amazon gives me of downloading a free sample of a book is plenty good enough for me. I don't need whole free books!
|Christmas Will Never Be The Same Because of Twitter [cartoon] (Photo credit: methodshop.com)|
But I don't plan to let my new novel A Hook in the Sky go free, don't bank on it! I worked hard at it, it took me two years to polish it to the point where I felt I could publish it. In short, it represents a big slice of my own life, I've invested everything into it (mind you, it's not autobiographical at all, but it's still me, my fictional self). And that is not worth nothing! At $5.99, I still consider it a steal!
Now should I go on Twitter with that sort of message: A HOOK is a steal? Certainly not! I'm through with book promotions on Twitter. What about you? How do you feel about Twitter, do you view it as an effective marketing instrument? Has it worked for you? I'd be curious to know!
To help you to answer (in case you don't feel like commenting), here's a poll: